L´Oréal Infallible Never Fail Lipstick¿s breakthrough formula lives up to all the promises ¿ comfort, true color and transfer-proof wear for up to 16 hours. L´Oréal Infallible Never Fail Lipstick is a long-lasting lip color that provides uncompromised comfort and ultra-bright color for 16 hours. Its unique 2-step application makes touching up quick and easy. The basecoat is very comfortable and enriched with vitamin E and keeps lips moisturized with marine collagen. The topcoat provides added moisture with a light vanilla scent. Perfect for travel, its built-in mirror makes on-the-go touch-ups easy.